For anyone planning to hit the waves in St Ives, the town’s surf shops are a great place to start.
From long-established local businesses to well-known surfwear brands, these shops offer everything from board and wetsuit rentals to stylish clothing and accessories.
Whether you’re a beginner looking for friendly advice and some cool surfing style clothes, or an experienced surfer after reliable gear, St Ives has a surf shop to suit every need.
Wind An Sea Surfing Centre

Wind An Sea is on Fore Street in St Ives and is one of the places that offers surfboard and wetsuit hire. You can hire gear on a daily or weekly basis.
They also stock a good range of surf gear and surf wear to buy, including a range called Married To The Sea.
LOCATION MAP: 25 Fore St, St Ives TR26 1AB
Off The Beaten Track
Off The Beaten Track has two shops in St Ives - one on Fore St and one on the corner of High St and Market Place.
The High St branch sells mainly surf wear, including things like flip flops and bags.
The Fore St branch is much more practical surfy and also hires out surf equipment.
LOCATION MAP: 2A Fore St, St Ives, Saint Ives TR26
Finisterre

Finisterre was originally launched in 2003 to solve one problem: keeping surfers warm after braving the waves! It has evolved into an award-winning outdoor clothes shop with a very surf-y vibe.
LOCATION MAP: 10 Fore St, St Ives TR26 1AB
Hager Vor

If you wander into Hager-Vor, tucked just off the harbour in Court Arcade, you're in for a proper Cornish treat. This family-run brand, with its name meaning “rough sea” in Cornish, brings the wild romance of the coastline to life through its clothing. They sell cozy hoodies, relaxed tees, and thoughtful designs inspired by Godrevy Beach and rugged Cornish surf culture.
LOCATION MAP: 3, Court Arcade, Wharf Rd, St Ives TR26 1LG
Fat Willys Surf Shack

If you're strolling along Wharf Road in St Ives, don't miss Fat Willy's Surf Shack. They are a Cornish family-run brand that's been spreading beachy vibes since 1987.
Known for its bold, retro designs and vibrant colours, the shop offers a range of clothing for all ages, including hoodies, tees, and accessories, all printed locally in Cornwall.
LOCATION MAP: 8 Wharf Rd, St Ives TR26 1LF
Porthmeor Beach Surf Shop
If you are Porthmeor Beach, there is no need to leave the sand. There is a lovely surf shop right on the beach, next to the St Ives Surf School!
LOCATION MAP: Porthmeor Beach, St Ives TR26 1JU
Saltrock

Saltrock is a British surfwear brand founded in 1988 by brothers Ross and Angus Thomson.
The brand's journey began when the brothers, passionate about surfing, started printing their own designs on T-shirts and selling them from the back of their car in Cornwall.
The name "Saltrock" was inspired by their favorite surf spot in South Africa.
Saltrock in St Ives is a fairly small shop (they have much bigger outlets in other towns) offers a range of clothing and accessories with unique, surf-inspired designs for men, women, and kids.
LOCATION MAP: 69 Fore St, St Ives TR26 1HW
Tiki Surf

Tiki Surf is a British brand that has been riding the waves since 1967.
Their St Ives store on the High Street sells a selection of surfboards, wetsuits, and accessories from top brands like O'Neill, Rip Curl, and Billabong.
LOCATION MAP: 2 High St, St Ives TR26 1RR
Surf Shops Worth Visiting Near St Ives:
West Cornwall Surf Company
West Cornwall Surf Company is a surf shop located in St Erth (just off the roundabout on the A30).
They offer a wide range of surfboards, wetsuits, bodyboards, kayaks, SUPs, and all the watersports accessories you can think of.
Additionally, they have an extensive range of surf style clothing.
They also provide customers with the chance to try out products in their sensibly priced demo centre.
LOCATION MAP: St Erth Business Park, Rose-an-Grouse, Hayle TR27 6LP
West Cornwall Surf Company website >>
Down The Line - Hayle
Down The Line Surf Co in Hayle's Market Square, has been a cornerstone of Cornwall's surf scene since 1993.
Founded by Trevor Clayton, a former fisherman with a passion for surfing, the shop has evolved from a modest space into a sprawling surf emporium.
Today, it boasts immersive brand-specific rooms showcasing a vast array of surfboards and wetsuits.
The knowledgeable and friendly team, all avid surfers themselves, are always ready to offer expert advice and share their love for the sport.
LOCATION MAP: Market Square, Copperhouse, Hayle TR27 4EA
Down The Line Surf Shop website >>